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Rabu, 13 Mei 2009

boards for Bread Talk


When I interview her, we are sitting in front of the café’s display case. She points at the flimsy metallized boards which the cakes unceremoniously sit on. The boards are wrinkled and are beginning to curl up, like an over-the-hill cabaret dancer about to lift her flouncy skirt one last time. “A big selling point of companies now is the presentability of their products,” she begins, speaking almost pensively. “And when your packaging looks like that, you might not necessarily order that cake because of the condition of the cake board.” She shrugs. “But then again, it could be subliminal.” I look at the boards (and the cakes!) with new eyes and nod my head slowly. She has a point there. The cakes are beautiful, but the boards they stand on could use some work.

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